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Nathan Upchurch 2025-02-22 19:13:24 -06:00
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content/blog/maroma-incense-of-auroville-sandalwood-cedarwood.md
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synopsis: "Whole Foods replaced Shoyeido with these sticks from Auroville. I cannot fathom why."
imageURL: "/img/maroma_packaging.webp"
imageAlt: "Two paper incense sleeves on my couch. One is yellow and the other is orange."
mastodon_id: ""
mastodon_id: "114050541028761876"
---
Some time ago I as I perused the incense display of a nearby Whole Foods, hoping to see the Shoyeido sticks that once graced the shelves, I noticed a range of Indian-style sticks, their otherwise matching packaging in a variety of colors. Listed prominently on each package was the text: "Incense of Auroville." This caught my attention. Auroville is an intentional community I've had a passing interest in since I discovered that some shampoo bars I had purchased were made there[^1]. Often, Indian-style incense makes *heavy* use of oils, which I'm [not a great fan of](/blog/what-do-we-expect-from-fragrance/). The sandalwood and cedarwood varieties, however, listed fairly harmless looking ingredients. According to the packaging, both contained a bamboo stick, wood powders, macchilus macaranth (tree bark powder), with the addition of either sandalwood, or cedarwood, pine, and juniper, respectively. With all of this in mind, I snagged a couple of sleeves.