---
title: "On the Recent Controversy Surrounding a Certain Perfumery. "
description: "The difference between critique and denigration."
date: 2025-07-13
tags:
  - Quick Thoughts
  - Incense
synopsis: "The difference between critique and denigration."
---
Someone recently shared with me transcripts and audio recordings that have been going around of comments that are alleged to have been made by the owner of a well-regarded perfumery. This owner also recently published a video on the matter. I am not going to mention names, but I am sure many in the fragrance and incense community are already aware of the situation. I'm seeing a lot of anger online, as well as a number of people coming to the owners' defense. Having seen what I have, here are my thoughts.

First of all, I'm an anti-theist. I don't believe that *any* religion is inherently deserving of respect, let alone beyond critique or reproach. As this situation involves religion, I was expecting to see yet another case of hypersensitive believers becoming upset at a simple criticism. But there is a difference between criticism and denigration, and while ideas may not be owed respect simply because they exist, I believe that people are. What I saw and heard was not critique. It was outright insult and denigration in the most inflammatory terms possible.

There is a key difference between innocent commentary on a particular worldview (even if contentious), and outright insulting an entire group of people, their beliefs, their cultures, and their countries of origin. The language and talking points I saw, in particular the parroting of right-wing anti-immigrant rhetoric aimed at Muslims, struck me not as critique, but racism. Further, to harbor the beliefs espoused in these recordings and transcripts regarding a demographic while also directly marketing products to them seems especially contemptible.

In the video addressing the situation, the individual concerned pointed out that these statements were taken out of context. It is difficult to imagine how context could possibly excuse the statements I read and heard, but they were indeed presented without context. Regardless, rather than make a genuine apology which includes an acknowledgement of the harm caused, they opined on how unfortunate it was that their remarks were made public, and chose to shut down comments when people began to share some of the remarks that are alleged to have been made.

We all make mistakes. Sometimes people make remarks in anger that they don't mean, or we phrase our arguments in ways that are hurtful and unproductive. In my mind, there's still room for that to be the case here. But the first step towards growth and forgiveness is a sincere apology: naming your mistake openly, acknowledging the harm it caused, and taking steps to rectify that harm. While I am not in the group harmed by this situation, the rhetoric purported to have been espoused here does harm individuals who I respect and care for. Thus, while it's not my place to offer forgiveness, I will not be purchasing anything from this individual until such time as an earnest apology has been offered, and steps have been taken to rectify the harm caused. If I do not see this effort, I must believe that this individual stands by the statements they are alleged to have made, and as we have come to learn, [funding people funds their beliefs](https://www.advocate.com/news/jk-rowling-anti-trans-organization).
